Now serving New Zealand businesses

Stop doing tasks a
machine could handle

We build AI-powered automation that saves NZ businesses hours every week — so you can focus on the work that actually matters.

68%
of NZ SMEs have no AI adoption plans
15+
hours per week saved with automation
50%
govt co-funding available for eligible businesses

Everything you need to automate

From initial audit to ongoing support — we handle the tech so you don't have to.

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AI Automation Audit

We sit down, learn your business, and find the tasks costing you the most time and money. You get a clear, plain-English report with exactly what to automate first.

Custom Workflow Builds

Automated invoicing, lead capture, receipt processing, job scheduling — we build it end-to-end, tailored to the tools you already use like Xero, email, and spreadsheets.

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AI Integration

Smart document reading, auto-generated responses, intelligent data extraction — we plug AI into your business where it makes a real, measurable difference.

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Data & Reporting

Daily briefings, market updates, and business dashboards delivered automatically — so you always know where things stand without lifting a finger.

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System Integration

Connect the apps you already use — accounting, CRM, marketing, scheduling — into one seamless flow. No more copying between systems.

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Ongoing Support & Retainers

Monthly maintenance, new automations as your business grows, and priority support. We're in your corner for the long haul.

Automations start from just $19/month
Every business is different. We'll tailor a package to your needs — from a single automation to a full system overhaul. Your free audit will show you exactly what's possible.
Get Your Free Audit →

Four steps to a smarter business

No jargon, no complexity. We keep it simple and get you results.

1

Free Audit

We meet, learn your business, and identify where automation will have the biggest impact.

2

Custom Plan

You get a clear proposal with costs, timelines, and expected ROI. No surprises.

3

Build & Test

We build your automations, test everything thoroughly, and make sure it works with your existing tools.

4

Launch & Support

Go live with confidence. We train your team and provide ongoing support as you grow.

Built, tested, delivering results

Real automation systems we've built for NZ and Australian businesses.

Finance Automation

Smart Receipt Extraction

AI-powered system that reads receipts, extracts line items, GST, and totals — then pushes them straight into accounting software. Handles both NZ and Australian tax formats.

✓ Hours of manual data entry eliminated weekly
📱 Telegram🤖 Claude AI📊 Google Sheets📁 Google Drive
Accounts Receivable

Invoice Follow-Up Automation

Automated system that tracks unpaid invoices, sends polite follow-up reminders on a schedule, and escalates overdue accounts — all without you thinking about it.

✓ Faster payments, less awkward chasing
📒 Xero✉️ Gmail📊 Google Sheets🤖 Claude AI
Lead Generation

Tradie Lead Capture System

Captures incoming leads from web forms, Facebook, and phone enquiries — instantly notifies the right person and logs everything in one place. No more missed jobs.

✓ Zero missed leads, instant response times
📘 Facebook📱 Telegram📊 Google Sheets✉️ Gmail
Daily Intelligence

Market Briefing Bot

Automated daily briefing delivered before you start work — market movements, weather forecasts, key metrics, and anything else you need to know, customised to your business.

✓ Start every day informed and ready
📈 Yahoo Finance🌤️ Windy API🤖 Claude AI📱 Telegram

💡 NZ Government AI Co-Funding Available

Eligible SMEs can access up to 50% co-funding for AI adoption through the government's pilot programme. We can help you check eligibility.

Check Eligibility →

Built by a Kiwi who gets business

I'm Dan — a New Zealand business owner and automation specialist. I don't just build tech, I understand the real problems small business owners face every day.

Plain English, no jargon. I explain everything so it makes sense, not so it sounds impressive.

Face-to-face first. I meet you in person to properly understand your business before building anything.

You own everything. No lock-in contracts. Your systems, your data, your control.

Real ROI focus. Every automation I build has a clear, measurable return. If it won't save you time or money, I won't recommend it.

Let's Talk →

I built these systems because I saw how much time Kiwi business owners waste on things a computer could handle in seconds.

Dan PenwardenFounder, Simply Automated

Your data, your control — always

We build every automation with the NZ Privacy Act 2020 in mind. Your business data never touches our servers.

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Your Data Stays Yours

Every automation runs through your own accounts — your Google Workspace, your Xero, your CRM. We build the connections, but your data lives in your systems. Nothing is stored on our servers.

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Privacy Act 2020 Compliant

All automations are designed with the 13 Information Privacy Principles baked in — from how data is collected and stored, to who can access it and how long it's kept.

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Audit Trails & Logging

Every automation includes built-in logging so you know exactly what happened, when, and why. If you ever need to demonstrate compliance or investigate an issue, the records are there.

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Breach-Ready Systems

The Privacy Act requires notification of serious breaches within 72 hours. Our systems are built with monitoring and alerts so you're never caught off guard.

Common Privacy Questions

Where is my data stored?

In your own accounts. We connect tools you already use — Google Sheets, Google Drive, Xero, Telegram — and your data stays in those platforms. We don't host or store any of your business data.

Does AI process my sensitive information?

AI is used for tasks like reading receipts or extracting data from documents. The data is processed in real-time and sent directly to your own systems. We follow the Privacy Commissioner's guidance on AI use, including transparency about what AI does and doesn't do.

What happens if there's a data breach?

Under the Privacy Act 2020, serious breaches must be reported to the Privacy Commissioner and affected individuals. Our automations include monitoring and alerts to help you detect and respond to any issues quickly.

Can I stop or remove an automation at any time?

Absolutely. You own everything we build. No lock-in contracts, no vendor dependency. If you want to pause, modify, or remove any automation, you have full control. Your data and systems remain yours.

Do you send data overseas?

Some tools like Google and AI services operate globally. Where data crosses borders, we ensure it's handled in line with the Privacy Act's cross-border disclosure rules — meaning adequate protections are always in place.

Request your free
automation audit

Tell us about your business and we'll show you exactly where automation can save you time and money. Packages start from just $19/month. No obligation, no hard sell.

Or email us directly at dan@simplyautomated.nz